Branding is critical to long-term success in East Africa Companies with strong brands in their home markets often struggle to position themselves well in East Africa and many ultimately fail to make the positive impact they had hoped for as their businesses develop because they do not position their brands in the way needed to win the hearts, minds and wallets of East African consumers.
Using cutting-edge consumer insights research and our knowledge of consumer trends across East Africa CI brand strategy experts work closely with clients to determine the most profitable core market to target and to think globally but act locally.
